Top 10 Betting Sites & Online Bookmakers

Seeing as we go by the name ‘best betting sites’, there’s no way we could get away without offering you a list of our top ten betting sites. Included in this list are online bookmakers, sportsbooks and even the odd betting exchange.

This page looks at the betting sites on the whole, so if you tend to only bet on one particular sport, you might also like to check out our recommendations on the best online bookmakers based on sport. We currently have lists for football, horse racing, tennis and snooker with more to follow soon.

More sites: Below are our top 10 favourite bookies. You can see a list of bigger list of all betting sites recommended by us on our free bets page.

1. Bet365 – Up to £100 in Bet Credits

Bet365 Screenshot

For our number one pick we’ve chosen Bet365 who are an institution in British betting. Through a combination of great odds, a smooth site and more markets than any of the other sites we’ve tested, they offer a sports betting package that should keep everybody happy – no matter what your bet of choice is.

In terms of promotions we’ve found them to be very generous, and not just for new customers either – existing customers also get well looked after with plenty of offers to keep you happy once you’ve signed up. These offers tend to change regularly so for full details of their welcome bonus and current offers, see this page.

What we like:

  • Great Promotions – For both new and existing customers
  • Massive Range of Markets – More bet choices than you can shake a stick at
  • Fantastic Mobile Site/App – One of the easiest to use and most reliable we’ve tested
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

2. BetVictor – Bet £5 Get £30

BetVictor Screenshot

Next up are BetVictor – formally known as ‘Victor Chandler’ or ‘VC’. BetVictor are particularly good for their competitive odds and they have officially had ‘best odds most often’ and ‘best average odds’ for the last two premiership seasons. They’ve recently taken this one step further with the new Acca Price Promise, where they guarantee to be the best odds on 5+ football accumulator.

The sign up offer is generous, plus you’ll also get access to plenty of cash back specials which they run on most major sporting events. BTTS fans should check out their ‘both teams to score’ money back offer which pays out if your acca loses because of just one leg.

What We Like:

  • Fantastic Odds – Some of the best odds in the business, especially for football.
  • Acca Guarantee – They even offer a best odds guarantee on 5+ football accumulators.
  • Racing Money Back – Cash back if your horse refuses or whips around at the start of the race.
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly

3. 888 – Bet £10 Get £30 + £10 Casino Bonus

888 Sport Screenshot

888 are one of the oldest online betting companies in the business, with their first gambling site going live around two decades ago – before a lot of people even had email. They’re listed on the London Stock Exchange and are definitely a force to be reckoned with.

Their odds are decent, but not the best, but it’s their offers that’s earned them a spot in our top ten. They’re almost unmatched for the sheer volume and spread of promotions which run on a daily basis.

Offers range from weekly free bets on football through to money back specials on darts, and everything in between. There’s even a VIP rewards program that dishes out free bets and other goodies to loyal customers.

What We Like:

  • Tons of Offers – There’s a giant list of money back offers and regular free bets running all the time on a wide range of sports.
  • VIP Program – Big bettors take note, 888 have a very strong VIP program with enhanced offers for VIP’s, dedicated account managers and VIP events.
  • Easy to navigate – We’re big fans of the new version of their site which is clean and easy to navigate. Their search feature in particular is brilliant.
Minimum deposit of £10 using deposit code 30F. A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market. Minimum odds of 1/2 (1.5). Free bets credited upon qualifying bet settlement and expire after 7 days. Free bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager bonus amount x40 within 14 days. Wagering req. vary by game. Withdrawal restrictions and Full T&C’s apply

4. Betfair – £100 in Free Bets

Betfair Screenshot

Betfair were the first to produce a commercially viable betting exchange, and to this day they still hold the #1 spot in the peer-to-peer betting world. But they’ve grown to be something much more than just an exchange, also offering an excellent fixed odds sportsbook with odds that rival most bookies, especially for football.

Feature wise the site offers all the normal bits and bobs – cash out, live betting and so on. But they also leverage the power of their exchange to introduce new features other bookies can’t match such as Price Rush, where your fixed odds bet is checked against the exchange to make sure you’re getting the best odds.

Betfair don’t offer as many promotions as some of the other bookies in the list, instead focusing on better odds, but when an offer does crop up it’s usually worth claiming.

What We Like:

  • Great Odds – Statistically some of the best odds for UK football.
  • Price Rush – An interesting feature that ensures you get the best odds between the sportsbook and the exchange.
  • Biggest Exchange – Liquidity wise, Betfair are the Daddy’s of the exchange world. So if you want to lay bets, do it here.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

5. Coral – Bet £5 + Get £20 in Free Bets

Coral Screenshot

The folks at Coral have recently gone to great efforts to turn their product into something awesome, and it really shows. With a new sleek design and intuitive navigation system, you can get straight to the betting market you’re looking for with minimal effort. And as always they offer highly competitive odds that rival all of the other UK high street bookmakers.

Where Coral really come into their own is with their betting offers, and they consistently offer cash back specials and free bet promotions on all major sporting events – including offers for Football, Horse Racing, Golf, Cricket, Rugby and F1. This is, of course, on top of their £20 free bet that you can claim when signing up. We’re incredibly impressed with the new Coral, and we’re hoping that they keep up the good work in the years to come.

What We Like:

  • Great All Rounder – Easy to navigate, good odds & wide range of markets.
  • Plenty Of Bonuses – Regular money back specials & free bets for existing customers.
  • Coral Connect – Deposit & cash out through any of Coral’s 1800+ high street shops.
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

6. Unibet – £40 Money Back + £10 Casino

Unibet Screenshot

Unibet are part of the Kindred Group and a quickly becoming a strong contender in the UK. Whilst they started out with a more Scandinavian focus they've embraced us Brits in recent years, even acquiring former high street bookie Stan James which was merged into Unibet (just in case you were wondering what happened to SJ!).

We've been impressed by what Unibet have been offering over the past couple of years and it's clear that they really are trying to make a product that's good for users. The result is a fast, clean site that's backed up by regular offers and excellent market coverage. They also offer a full suite of products covering sports, casino, bingo and poker.

What We Like:

  1. Fast Intuitive Site - The Unibet site is refreshingly fast and easy to navigate with events laid out logically complete with handy indexes. We're always surprised how many sites manage to make it so difficult to find the right bet!
  2. Healthy Supply of Offers - There's a good solid base of offers to keep you interested. We also like the way their offers are combined onto one simple page, meaning you don't need to hop between sections and products to see what might tickle your fancy.
  3. International Coverage - As an international site they're great for non-UK coverage, particularly for racing.
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

7. 10Bet – £50 Deposit Bonus

10Bet Screenshot

10Bet may be relatively new to the UK market, but they’ve been operating around the world for many years. Before entering the UK market they acquired a UK Gambling licence, which to us speaks volumes to their integrity (many simply try to fly under the radar) and has instantly put them into our good books.

Their welcome offer is a large deposit bonus, with additional reload bonuses or free bets given most months (sometimes more than one around big events).

It’s fairly clear that the main focus of 10Bet is football, and footie fans are particularly well catered for when it comes to coverage and markets. The latest arrow in their quiver is a much improved new horse racing section, with strong coverage and offers, particularly around bigger meetings.

What We Like:

  • Deposit Bonuses – Big bonus when you sign up plus monthly reload bonuses.
  • Huge Range of Markets – Over 12,000 events a week and more than 150 football leagues covered. Also has a cracking live betting section.
  • Plenty of Offers – Get extra bonuses on winning accas,  money back promotions and a healthy smattering of free bets.
New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

8. Ladbrokes – Bet £5 Get £20

Ladbrokes Screenshot

Ladbrokes are one of the UK’s most prevalent high street bookies. As well as a simple matched bet when you sign up, Ladbrokes run plenty of one-off specials for the bigger events and the occasional accumulator bonus offer.

One of the features that make Ladbrokes stand out are their banking options. As well as being able to deposit and withdraw with PayPal (which many of the bookmakers in our top 10 offer), Ladbrokes also let you deposit and withdraw using cash via their betting shops. And seeing as you can’t go two minutes without seeing a red Ladbrokes sign, this makes it a very convenient way of getting your hands on your money right away.

What We Like:

  • Odds Enhancements – Daily price boosts on popular markets, and regular enhanced accas. For all customers, not just new ones!
  • Live Streaming – Nice range of sport available to stream including racing, football, snooker and more. Plus integrated live betting.
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

9. Betfred – Bet £10 Get £30 + 30 Free Spins

Betfred Screenshot

Betfred consistently offer some of the best promotions of any bookie – and Fred truly does live up to his name as the bonus king. They run a number of ongoing specials – including double/triple odds on winning first goal scorer bets when the player scores again (Double Delight/Hat Trick Heaven) and double odds on winning correct score markets when a goal was scored in added time.

Betfred were also the first site to offer goals galore – a new type of bet reminiscent of the old football pools your grandad used to play. But instead of picking draws, you pick games where both teams will score. This feature alone makes Betfred worth have a look at, and with their new no deposit bet you can give it a go with no risk to your pocket.

What We Like:

  • Wide Range Of Offers – Not just footie, they run promotions on rugby, darts, novelty bets and more. Including plenty of doubles odds offers.
  • Innovative Bookie – From inventing markets and offers, to embracing technology (there’s even an Apple watch app) Betfred are always doing something new.
New Sports customers only. Promo code SPORTS60. 1st sports bet of £10+ in one transaction at Odds of evens (2.0) or greater, settled in 60 days. £30 free bet paid within 48 hours of settlement. Payment restrictions apply. SMS validation may be required. 30 Free Spins on selected games. 7 day expiry spins & bonus. Full T&Cs apply.

10. Paddy Power – £20 Risk Free Bet

Paddy Power are known for their tongue in cheek marketing, which has gotten them into trouble on more than one occasion. Combined with a light hearted approach to life they're a great site for anyone who wants to place some bets and have a bit of fun.

They don't just bring a good attitude to the table though, and they are our go to bookie for many types of less common bets, in particular special markets on politics, TV and general interest. All of the normal sports are also well covered, but it's the specials that keep us coming back.

What We Like:

  • Wide Range of Bets - If there's something you want to bet on and you're struggling to find a market, Paddy Power probably cover it.
  • Plenty of Promotions - Those of you who are into your offers will be in for a treat. The promotions page at Paddy Power is normally bursting with goodies.
  • Light Hearted Jokesters - Whilst this may not be everyone's cup of tea, Paddy Power don't take things too seriously and often inject a bit of humour into their emails, promotions and marketing efforts.
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.

Looking For More Online Betting Sites?

The bookmakers listed above represent our current top ten recommendations for UK punters and both the order and contents of this list change from time to time as bookies improve (or slack off).

There are, of course, more than ten places to bet online. So if you’re looking for additional recommendations, head over to our free bets page which lists introductory betting offers from a wider array of bookies.

Betting Sites Listed By Sport

In our bookmaker top 10 we list sites based on our overall opinion of them – so we look at odds, promotions, features and general usability as a whole. However, some sites will be better for particular sports and a bookie that’s excellent for football betting might be rubbish when it comes to F1.

With this in mind we’ve created a number of guides in which we provide specific recommendations of the best betting sites for various sports. These provide a more in depth look at how good a bookie is for a single sport:

Who Are Behind the Sites in Our Top 10?

In our main list you’ll find a quick summary of what’s on offer from each site, as well as what we like most about them. Or to put it another way, why they’ve earned themselves a stop in our top 10.

However we’re aware that some people might a want a bit more information about who exactly operates each site, which brings us to our next table. Here you’ll see the key information on the companies behind the brands – who runs them, what their license number is and what they do to protect your money.

Note: The following information is correct as of 25/6/20 and was independently compiled from informational gathered from the UKGC and from the relevant betting sites terms and conditions.

Site Operated By License Number Deposit Protection
Hillside (UK Sports) ENC 55148 Medium
betvictor logo BetVictor Limited 39576 High
888 UK Limited 39028 Medium
PPB Counterparty Services Limited 39439 High
LC International Limited 54743 High
Unibet Logo Platinum Gaming Limited
(Part of the Kindred Group)
45322 Medium
10bet Logo Blue Star Planet Limited 43173 Medium
Ladbrokes Logo LC International Limited 54743 Medium
Petfre (Gibraltar) Limited 39544 Not Protected
PPB Counterparty Services Limited 39439 High

What Does Deposit Protection Mean?

There are three levels of protection which range from not protected at all to super secure. Whilst there is no minimum that UK licensed sites have to meet, they do have to tell you whether or not your money is protected. This only really matters if something were to go so drastically wrong with the company it resulted them going bust, but it’s something to bear in mind nonetheless.

The levels found in the table are:

  • No Protection – Client funds are kept in the main company bank account and not segregated. This isn’t ideal as it means in the unlikely event of a bookie going under your funds could be lost.
  • Medium Protection – Medium protection is normally sufficient and requires the bookmaker to make arrangements to ensure the return of customer funds if they were to go bust. This could involve maintaining separate accounts for customer funds and/or purchasing insurance that would pay out if something went wrong.
  • High Protection – The highest form of protection makes customer funds legally separate from the bookies and controlled by an external auditor.

What To Do If You Have A Problem With A Recommended Bookmaker?

As well as giving them the thumbs up, we also maintain relationships with contacts at all of the betting sites listed on our website – this means that we are able to offer our assistance in the unlikely event that you run into problems with any of the bookies that we recommend. To get in touch simply head over to our contact page and we’ll do our very best to help resolve the situation.

If you’re looking for a more formal way of complaining about a bookie – whether it be relating to a bet or payout, or even about an offer you think was missleading, you do have various options including IBAS, the ASA and even the Gambling Commission themselves. For more information, see our guide here.

About This Page

We created this page as a way of highlighting the very best of the best – the bookmakers who are not only trustworthy and reliable, but are also at the very top of their game. You might notice that a few big names are missing from the list – that isn’t by chance. In particular we don’t recommend one of the ‘big’ high street bookmakers for a variety of reasons which we wont go into here.

In addition to our seal of approval, all of the betting sites in out top 10 are licensed and regulated in the United Kingdom in compliance with the rules set down by the UK Gambling Commission – this not only adds a level of protection, security and peace of mind to you as the customer, but also means that they pay tax in the UK.