If you’ve been betting online for any amount of time, you’ve probably already got accounts with many of the high street bookmakers. In fact, we’d bet dollars to doughnuts that the first site you signed up at was probably one of the big boys such as Ladbrokes, Betfred or William Hill.
But you don’t have to bet with the traditional bookies, and there are plenty of new betting sites cropping up all the time – and many of them know that they’re going to have to work a bit harder to get your business, which often results in some very juicy promotions.
In this next section we’ll take a look at our top choices for new online bookmakers. All of them have been thoroughly researched and tested and get our stamp of approval as being trustworthy, safe and on the up-and-up.
1. SportNation – Reward Points
It’s probably fair to say that having Alan Brazil as the face of your bookmaker is one of the strangest things that we have come across in the industry. The former Scottish football legend played a massive role in marketing the first incarnation of this site (it was initially named BetOnBrazil and switched to SportNation in the latter half of 2017) but had very little to do with the day to day running. The company are based out of Switzerland but actually only accept players from the UK, which gives them a very condensed target audience compared to most bookmakers.
As SportNation only targets the UK, it means they are able to really hone in on the sports and markets that these punters are looking to bet on. For example, football is without doubt the biggest attraction here and the market coverage is excellent. The cover a massive range of leagues from dozens of countries, which adds a layer of depth needed for a bookmaker like this to stand out from the crowd.
LeoVegas is a brand that is fairly well known these days, but that’s mainly for their integration with the online casino industry. The obvious expansion for companies in online casino is to head into either sports, bingo or online poker, and LeoVegas have done exactly this with their brand new sportsbook that was launched in May 2016.
As a little background to LeoVegas, the company are Swedish based, although they now run out of Mata, whilst their technology development department is still based in their homeland. The sportsbook has been added to try and open their doors to much wider demographic and they are essentially piggybacking on the success of their online casino, one that has won several awards over the last couple of years alone.
Given that the sportsbook is still very much in ascendancy, we were both surprised and pleased to see so many sports on offer in such a short time. You’re big guns are there such as football, horse racing, tennis, golf and rugby, but on top of that more niche sports such as Bandy, field hockey and water sports are all on offer.
What we have noticed from the bookmaker is that they are making a huge effort to keep in contact with sports from their homeland and across Scandinavia. The football markets are full of Norwegian, Swedish and Danish leagues, but you can also get a hold of niche Scandinavian sports such as Pesapallo and winter sports, which are huge over there.
RaceBets is a standalone horse racing bookmaker, and by that we mean that horse racing is the only sport that they cover. The company originated in Germany, but in 2010 they relocated to Malta and are now licensed by both the Malta Gaming Authority and the UK Gambling Commission. They state that they provide markets on over 250,000 races each year, covering 40 different countries. In 2012 RaceBets took a huge step to becoming one of the world-leading horse racing bookmakers by including racing from both Britain and Ireland, expanding the company once again.
The site has a modern, yet simplistic feel to it from the outside, but once you delve in you can see that it includes a plethora of information from dozens upon dozens of horse racing meetings around the world. One of the best features of the site for us is the inclusion of their statistics section, of which you will be able to find data on thousands of horses, jockeys and trainers from all corners of the globe. In fact, we will go as far as saying that it’s one of the best free to browse features of any horse racing bookmaker.
4. 32Red Sport – £100 Profit Boost
32Red will likely be a brand that many of you are aware of, after all, they are one of the leading online casinos in the world. Their foray into sports betting might not be as well publicised, but they’ve actually got a really solid sportsbook to offer their increasing database of punters. The company are apart of 32Red PLC and are licensed by the Government of Gibraltar.
At the sportsbook you’re going to be able to secure a wide range of sports to bet on, with football being the main sport of choice for most bettors. They cover a vast number of leagues from around world including everything from the English Premier League to the Estonian Meistrilliga. This sort of coverage doesn’t just cover football though, with tennis, golf, cricket, rugby and pretty much everything else in between.
5. 10Bet – £50 Deposit Bonus
10Bet are a name that many UK bettors won’t have heard of and whilst they are in some ways newcomers to British punters, they’ve actually been around quite a long time. They were founded in 2003 but started out as a very Asian-focussed company, concentrating on football betting aimed at that particular market.
Recently they have targeted the UK a lot more and as part of that the UK site is licensed and regulated by the UK Gambling Commission (even before being required to do so, which says a lot about their integrity).
Their football background gives them a strong base to exploit British betting patterns but they also cover most sports in good depth and the site certainly looks and feels nice, with a slick design. In terms of mobile and in-play betting they are very strong and right up there, or at least not far off, the very best in the business.
Looking For Even More Options?
If you’ve made it to this part of the page and still looking for more places to bet, then don’t forget to check out our free bets page – the sites on this page may not be brand new likes the ones here, but there’s a chance we’ve got one or two you’ve not heard of before!