Best Betting Sites UK

At Best Betting Sites our reviewers have sought out the very best online betting sites for the UK market. We felt that rather than bombard you with a large number of sites (some of which are utter tosh), why not narrow down the options and just bring you the best of the best. So we totted up the pro’s, marked down the con’s and came up with this list of top notch bookies.

In the table below you will find our current top ten betting sites. For more recommended sites along with details of the introductory betting promotions that they offer, visit our free bets page.

Top 10 UK Betting Sites & Bookmakers

Bonus (T&Cs Apply) Notes Visit
Up to £100 in Bet Credits Our number one site for day to day betting.
Bet365 Terms – Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
Bet £5 Get £30 Fantastic football odds, with a fast uncluttered site.
BetVictor Terms – 18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly #ad
Bet £10 Get £30 + £10 Casino Bonus Long established online bookie with plenty of regular offers.
888 Terms – Min deposit £/€/$10. A qualifying bet is a ‘real money’ stake of at least £/€/$10. Min odds 1/2 (1.50). Free Bets credited upon qualifying bet settlement and expire after 7 days. Free Bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days. Casino Bonus expires after 60 days. Withdrawal restrictions, payment methods, country & full T&Cs apply. #ad
Bet £5 Get £20 Great all rounder. Regular price boosts & cash out via Ladbrokes shops.
Ladbrokes Terms – 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad
Bet £10 Get £30 Wide range of moneyback specials. Plus regular giveaways & bonuses.
Betfred Terms – New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply. #ad
Bet £5 + Get £20 in Free Bets Regular offers plus deposit via Coral shops.
Coral Terms – 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad
£40 Money Back + £10 Casino Strong brand with good range of offers.
Unibet Terms – 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad
£50 Deposit Bonus Coverage of over 150 football leagues.
10Bet Terms – New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad
£100 in Free Bets Also home to the biggest betting exchange on the web.
Betfair Terms – New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #ad
£20 Risk Free Bet Entertaining bookie with some unusual markets
Paddy Power Terms – New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. #ad

Please note: Terms & Conditions apply to the offers listed above. All offers for new customers only. For more details see the relevant offer landing page. See also our disclaimer.

It probably doesn’t come as a huge shock to find that the top 10 list found above is dominated by the big UK high street brands. These guys have been around for many many years and have spent that time battling with each other to become the ‘top dog’, resulting in better odds, websites and features for us.

But that doesn’t mean that you have to stick the the old school bookies in order to find yourself a quality site to bet on – new websites spring up all the time, and because they’re competing with the big boys they often have to pull out all of the stops to get noticed.

In the next section you’ll find our top 3 new betting sites (or rather, new compared to the ones listed above). All of them have gone above and beyond to provide a truly competitive product and are well worth checking out – so if you’re looking for somewhere new to bet, try one of the following.

New Betting Sites For 2021

Bonus (T&Cs Apply) Notes Visit
Get £50 in Free Bets Very solid site with plenty of offers.
SportNation Terms – New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation. #ad

We’re classifying the websites listed in the table above as new bookmakers. Now this doesn’t necessarily mean they only launched last week, rather that they’re not as established as the bookies in our top 10. It could also include gambling sites who have recently added a sportsbook to their portfolio of products, despite their other products having been around for much longer.

Some of the new sites we’re seeing at the moment are excellent and it’s clear that they’re well funded with a good product and an appetite for quality. That’s not to say that you should sign up to any old new site you find though, there are plenty of low quality white labels that offer poor odds and even worse customer service. We’d suggest you stick to the ones we’ve tested and are happy to recommend.

What's On This Week

South Africa Flag

British & Irish Lions Tour to South Africa – 3rd July to 7th August 2021

The British & Irish Lions’ tour of South Africa will continue this week. Warren Gatland’s men face three tests against the hosts, with the second one taking place in Cape Town at the weekend. The two juggernauts are evenly matched, but can the Lions pull of a memorable series victory in Cape Town Stadium?

USA Flag

CONCACAF Gold Cup – 10th July to 1st August 2021

The final of the 2021 CONCACAF Gold Cup will take place in the United States this weekend. Before then, though, we have two semi-finals to look forward to in Texas. At the time of writing, USA and Mexico are the favourites to win the tournament outright. Mexico finished top of Group A on seven points, while the States won all three of their Group B matches. The duo could lock horns in the final at the Allegiant Stadium in Paradise, Nevada on 1st August.

Japanese Flag Against Blue Sky

2020 Summer Olympics – 23rd July to 8th August 2021

The 2020 Summer Olympics officially kicked off on Friday after the long delay. The games will take place in Tokyo, from 23rd July to 8th August (2021 of course!). Over the course of two thrilling weeks in the Japanese capital, will we see over 300 events in more than 30 different sports. There is exciting action to look forward to every day of the week, with football, athletics, golf and swimming just a few of the top sporting events on show.

Tennis Ball on Green Court

Atlanta Open – 24th July to 1st August 2021

The 2021 Atlanta Open will be the 33rd edition of this ATP Tour tennis tournament. The competition, which will run alongside the Olympic Games, will be played on the hard courts of Atlantic Station in Atlanta, United States. The tournament did not take place last season, so this will be the first Atlanta Open since 2019. Alex de Minaur won the men’s edition that year, while Briton Dominic Inglot, with American partner Austin Krajicek, picked up the trophy in the doubles.

Northern Ireland Flag Against Cloudy Sky

ISPS Handa World Invitational – 29th July to 1st August 2021

The European Tour stays in Britain this week as the ISPS Handa World Invitational will be played at Galgorm Castle Golf Club in Ballymena, Northern Ireland. This tournament, which was founded in 2013, has changed a lot over the years and is now a co-sanctioned event by the LPGA Tour and Ladies European Tour. When it was known as the Northern Ireland Open last year, American Tyler Koivisto prevailed in Ballymena.

Scottish Premiership – 31st July to 1st August 2021

The 2021-22 Scottish Premiership campaign will kick off this weekend, essentially making for a seamless carousel of non-stop football! Steven Gerrard’s Rangers romped their way to the title last term, going through the entire league without losing a single game. The Gers get this season underway when they welcome Livingston to Ibrox Stadium on Saturday afternoon. Later in the day, Celtic make the trip to newly promoted Hearts. Aberdeen host Dundee United, and Motherwell take on Hibernian in the Sunday fixtures.

F1 Chequered Flag

Hungarian Formula One Grand Prix – 1st August 2021

This weekend’s 2021 Hungarian Formula One Grand Prix at Hungaroring will be the 11th race of the F1 season. The 10th Grand Prix was one to remember, as Brit Lewis Hamilton picked up a race victory in front of 140,000 fans on home soil at Silverstone. His victory was not without controversy, though, as Hamilton clashed with title rival Max Verstappen on the first lap. Lewis is now within touching distance of the current championship leader. All eyes will be on the pair when they go wheel-to-wheel in Mogyorod this Sunday and we should be in for another cracker.

Sports Betting Guides

Each betting site listed on this site may have an area or sport in which they particularly excel (or are weak in). For this reason we also make specific recommendations based on sport, cutting down the field even more so that you can find the right bookie for what you want to bet on.

  • Football Betting – All UK bookies will have a strong football focus, but that doesn’t make them equal. We guide you through the top 3 football betting sites and show you where to find the best football odds, footie promotions and even free live streaming football.
  • Horse Racing – Want to know the best places for betting on the horses? Check out our guide to the creme de la creme of racing focused bookies. Including who has the best odds and racing promotions, and where to find the best live horse racing streaming service.
  • Other Sports – Footie and Racing are the biggest sports in the UK when it comes to betting turnover, but we’ve also compiled similar guides other topics, including TennisAmerican Football and Snooker. See the relevant page for a full run down, including the best bookmakers for each sport, the types of bets you want to be considering and what rules you should be aware of when placing your wagers.

Frequently Asked Questions

If you have a question that you need answering about betting, then head over to our FAQ section where we cover some of the more common things that people ask us – including topics such as odds, void bets and even how to bet online without a bank account. We also get into the nitty gritty with questions relating to gambling law, taxes and identification requirements.

We add new articles to this section all the time, but if there’s something you need answering that we haven’t already covered then feel free to drop us a line and our experts will do their best to fill you in.

Recently Added & Updated Questions: August 2021

What Makes A Good Betting Site

So how do we pick the bookmakers that make it into this site? We take a variety of factors into account (listed below in no particular order) which we look at in combination with each other. In the majority of cases they betting sites should tick all of the boxes to some degree, however we may lists sites which lack in certain aspects if they excel in others – see each bookmakers review for full details.

  • Odds – First and foremost we look at the odds as any betting site worth its salt will be competitive in its prices. Some of the betting sites will offer better odds than others on particular markets – in particular, BetVictor have often been awarded the title of ‘best overall football odds’ in multiple seasons. Peer-to-peer betting exchanges often have better odds than traditional bookmakers, but this comes at the cost of some features (namely multiple and accumulator bets) and the frequency of promotions.
  • Markets – Having great odds doesn’t mean squat if they’re not on the events you want to bet on. So we look at the number and availability of markets that the site offers – in diversity, variety and number.
  • Useability – Any decent betting site should be easy to use. The best betting sites feature intuitive layouts that enable you to place your bets quickly and easily.
  • Features – Various features are more important to some punters than others, and we try to take this into account accordingly. Features we particularly look for include mobile betting capabilities, banking methods, in-play betting and live streaming feeds.
  • Promotions & Offers – We look at the frequency and value of promotions, but not just for new customers – we also look at the ongoing promotions and specials that the site offers its existing customers. Most of the sites we list offer promotions such as cash back specials, enhanced odds, free bets, betting bonuses, accumulator bonuses and so on… A small number of betting sites even offer loyalty points or bonuses to reward you for every bet you make.