Best Betting Sites UK

At Best Betting Sites our reviewers have sought out the very best online betting sites for the UK market. We felt that rather than bombard you with a large number of sites (some of which are utter tosh), why not narrow down the options and just bring you the best of the best. So we totted up the pro’s, marked down the con’s and came up with this list of top notch bookies.

In the table below you will find our current top ten betting sites. For more recommended sites along with details of the introductory betting promotions that they offer, visit our free bets page.

Top 10 UK Betting Sites & Bookmakers

Bonus (T&Cs Apply) Notes Visit
Bet £10 & Get £30 in Free Bets Our number one site for day to day betting.
Bet365 Terms – Bet £10 & Get £30 in Free Bets for new customers at bet365.Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
Bet £10 Get £30 Fantastic football odds, with a fast uncluttered site.
BetVictor Terms – 18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly. #ad
Bet £5 Get £20 Great all rounder. Regular price boosts & cash out via Ladbrokes shops.
Ladbrokes Terms – 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad
Bet £10 Get £40 in Bonuses Wide range of moneyback specials. Plus regular giveaways & bonuses.
Betfred Terms – New UK 18+ only. Register with promo code WELCOME40, Bet £10+ on Sports in one transaction. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply. #ad
£30 Matched Bet If Your First Acca Loses Regular offers and lots of features.
Betway Terms – New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ Bet the Responsible Way. Full terms apply. #ad
£40 Money Back + £10 Casino Strong brand with good range of offers.
Unibet Terms – 18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply. #ad
£50 Deposit Bonus Coverage of over 150 football leagues.
10Bet Terms – New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad
Bet £5 Get £20 Regular offers plus deposit via Coral shops.
Coral Terms – 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad

Please note: Terms & Conditions apply to the offers listed above. All offers for new customers only. For more details see the relevant offer landing page. See also our disclaimer.

It probably doesn’t come as a huge shock to find that the top 10 list found above is dominated by the big UK high street brands. These guys have been around for many many years and have spent that time battling with each other to become the ‘top dog’, resulting in better odds, websites and features for us.

But that doesn’t mean that you have to stick the the old school bookies in order to find yourself a quality site to bet on – new websites spring up all the time, and because they’re competing with the big boys they often have to pull out all of the stops to get noticed.

In the next section you’ll find our top 3 new betting sites (or rather, new compared to the ones listed above). All of them have gone above and beyond to provide a truly competitive product and are well worth checking out – so if you’re looking for somewhere new to bet, try one of the following.

New Betting Sites For 2024

Bonus (T&Cs Apply) Notes Visit
Bet £10 Get £20 in Free Bets Irish high street bookie
BoyleSports Terms – New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. #ad

We’re classifying the websites listed in the table above as new bookmakers. Now this doesn’t necessarily mean they only launched last week, rather that they’re not as established as the bookies in our top 10. It could also include gambling sites who have recently added a sportsbook to their portfolio of products, despite their other products having been around for much longer.

Some of the new sites we’re seeing at the moment are excellent and it’s clear that they’re well funded with a good product and an appetite for quality. That’s not to say that you should sign up to any old new site you find though, there are plenty of low quality white labels that offer poor odds and even worse customer service. We’d suggest you stick to the ones we’ve tested and are happy to recommend.

Key Football Dates For 2023/24

Reading Madejski Stadium

By Forces77, Wikimedia Commons

Football is played across the globe continually throughout the year but in Britain and most of the rest of Europe, the season runs from the end of the summer through to the spring.

Traditionally, the Premier League and the English Football League (EFL) play their first games in early to mid-August and conclude in May. The major domestic and European cup finals take place at the end of the season in late May or June with the exception of the League Cup final which plays in February.

Qualification for the major International tournaments, the World Cup and European Championship, have a qualification process which plays at during the domestic season with the finals played in the off-season, in June and July. The exception to this was the 2022 World Cup Finals which were played in Winter for the first time.

The key dates for the current football season are shown below.


League Start Date End Date
Premier League 11th Aug 2023 19th May 2024
EFL Championship 4th Aug 2023 26th May 2024
League One 5th Aug 2023 18th May 2024
League Two 5th Aug 2023 19th May 2024


Cup Start Date End Date
Champions League 19th Sep 2023 1st Jun 2024
FA Cup 4th Nov 2023 25th May 2024
League Cup 8th Aug 2023 25th Feb 2024

International Tournaments

Cup Qualifying Start Date End Date
European Championship Mar 2023 – Mar 2024 14th Jun 2024 14th Jul 2024
Nations League Qualification Sep 2024 – Mar 2025 Jun 2025 Jun 2025
World Cup TBC Jun 2026 19th Jul 2026

Upcoming Events

When it comes to sports betting, you need something to bet on. Aside from the (almost) ever present football, there are some cracking high profile events spanning a range of different sports. Here's our top picks of what's coming up.

Horse Racing

Cheltenham grandstand

Cheltenham Festival – 12th to 15th March 2024

March means only one thing for fans of horse racing – the Cheltenham Festival. Held over four days, running from Tuesday to Friday, this is the pinnacle of the National Hunt season in Britain. Each day has seven races, meaning a total of 28 over the course of the meeting, 14 of which are Grade 1s. The most prestigious race of the week is Friday's Gold Cup which has a prize fund of £625,000 and was won by Galopin Des Champs last year for Irish trainer Willie Mullins.


Two Golf Balls Either Side of Hole

Arnold Palmer Invitational – 7th to 10th March 2024

March brings the fourth of the PGA Tour season's $20m Signature Events, with the Arnold Palmer Invitational from Bay Hill Club and Lodge in Orlando, Florida. Bay Hill was owned by Arnold Palmer between 1974 and his passing in 2016, with the tournament named after the 7-time Major winner from 2007 onwards. Last year Kurt Kitayama held off the challenge of Rory McIlroy and Harris English to pick up the winner's check of $3.6m.


Net Across Blue Tennis Court

Indian Wells Open – 6th to 17th March 2024

The Indian Wells Open, known as the BNP Paribas Open for sponsorship reasons, is a tournament played at the Indian Wells Tennis Garden in California, USA. Outside of the four majors, this is one of the most valuable, well attended and prestigious events on the calendar. Last year, Carlos Alcaraz claimed the men's singles title, defeating Daniil Medvedev in straight sets. In the women's singles final, Elena Rybakina overcame Aryna Sabalenka, also in straight sets, to become champion.

Formula 1

F1 Chequered Flag

Bahrain Grand Prix - 2nd March 2024

The new Formula One season in 2024 will kick-off at the Bahrain International Circuit in Sakhir for the 20th edition of the Bahrain Grand Prix. In 2024, Ramadan will begin on Sunday 10th of March, with the Saudi Grand Prix in round 2 shifted a day earlier to the Saturday to avoid a clash. The Bahrain Grand Prix will also run on a Saturday in 2024 to allow for the usual full week between these two Grands Prix. Red Bull's Max Verstappen won his first Bahrain Grand Prix in 2023 ahead of his teammate Sergio Perez and the Aston Martin of Fernando Alonso.


Red Snooker Balls Shallow Field

World Snooker Championship – 20th April to 6th May 2024

The 2023/24 snooker season concludes with the sport's biggest tournament as the Crucible Theatre in Sheffield holds the World Snooker Championship. The tournament begins on Saturday 20th April, with the final finishing in traditional fashion on the Early May Bank Holiday on Monday the 6th May. Belgian Luca Brecel won his first world title in 2023 when he beat England's Mark Selby 18-15 in the final.


Dartboard with Three Darts in Treble Twenty

UK Open Darts – 1st to 3rd March 2024

Held each year at Butlin's Minehead Resort in Somerset, the UK Open is one of most valuable tournaments on the calendar. There is £600,000 up for grabs, £110,000 of which goes to the winner. Phil Taylor Holds the record for most wins in this event, with five victories between 2003 and 2013. In 2023, Andrew Gilding shocked Michael van Gerwen in the final, beating the Dutchman 11-10 in his first televised final.

Sports Betting Guides

Each betting site listed on this site may have an area or sport in which they particularly excel (or are weak in). For this reason we also make specific recommendations based on sport, cutting down the field even more so that you can find the right bookie for what you want to bet on.

  • Football Betting – All UK bookies will have a strong football focus, but that doesn’t make them equal. We guide you through the top 3 football betting sites and show you where to find the best football odds, footie promotions and even free live streaming football.
  • Horse Racing – Want to know the best places for betting on the horses? Check out our guide to the creme de la creme of racing focused bookies. Including who has the best odds and racing promotions, and where to find the best live horse racing streaming service.
  • Other Sports – Footie and Racing are the biggest sports in the UK when it comes to betting turnover, but we’ve also compiled similar guides other topics, including TennisAmerican Football and Snooker. See the relevant page for a full run down, including the best bookmakers for each sport, the types of bets you want to be considering and what rules you should be aware of when placing your wagers.

Frequently Asked Questions

If you have a question that you need answering about betting, then head over to our FAQ section where we cover some of the more common things that people ask us – including topics such as odds, void bets and even how to bet online without a bank account. We also get into the nitty gritty with questions relating to gambling law, taxes and identification requirements.

We add new articles to this section all the time, but if there’s something you need answering that we haven’t already covered then feel free to drop us a line and our experts will do their best to fill you in.

Recently Added & Updated Questions: March 2024

What Makes A Good Betting Site

So how do we pick the bookmakers that make it into this site? We take a variety of factors into account (listed below in no particular order) which we look at in combination with each other. In the majority of cases they betting sites should tick all of the boxes to some degree, however we may lists sites which lack in certain aspects if they excel in others – see each bookmakers review for full details.

  • Odds – First and foremost we look at the odds as any betting site worth its salt will be competitive in its prices. Some of the betting sites will offer better odds than others on particular markets – in particular, BetVictor have often been awarded the title of ‘best overall football odds’ in multiple seasons. Peer-to-peer betting exchanges often have better odds than traditional bookmakers, but this comes at the cost of some features (namely multiple and accumulator bets) and the frequency of promotions.
  • Markets – Having great odds doesn’t mean squat if they’re not on the events you want to bet on. So we look at the number and availability of markets that the site offers – in diversity, variety and number.
  • Useability – Any decent betting site should be easy to use. The best betting sites feature intuitive layouts that enable you to place your bets quickly and easily.
  • Features – Various features are more important to some punters than others, and we try to take this into account accordingly. Features we particularly look for include mobile betting capabilities, banking methods, in-play betting and live streaming feeds.
  • Promotions & Offers – We look at the frequency and value of promotions, but not just for new customers – we also look at the ongoing promotions and specials that the site offers its existing customers. Most of the sites we list offer promotions such as cash back specials, enhanced odds, free bets, betting bonuses, accumulator bonuses and so on… A small number of betting sites even offer loyalty points or bonuses to reward you for every bet you make.