At Best Betting Sites our reviewers have sought out the very best online betting sites for the UK market. We felt that rather than bombard you with a large number of sites (some of which are utter tosh), why not narrow down the options and just bring you the best of the best. So we totted up the pro’s, marked down the con’s and came up with this list of top notch bookies.
In the table below you will find our current top ten betting sites. For more recommended sites along with details of the introductory betting promotions that they offer, visit our free bets page.
Top 10 UK Betting Sites & Bookmakers
|Site||Bonus (T&Cs Apply)||Notes||Visit|
|Up to £100 in Bet Credits||Our number one site for day to day betting.|
|Bet365 Terms – Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad|
|Bet £5 Get £30||Fantastic football odds, with a fast uncluttered site.|
|BetVictor Terms – 18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly #ad|
|Bet £10 Get £30 + £10 Casino Bonus||Long established online bookie with plenty of regular offers.|
|888 Terms – Min deposit £/€/$10. A qualifying bet is a ‘real money’ stake of at least £/€/$10. Min odds 1/2 (1.50). Free Bets credited upon qualifying bet settlement and expire after 7 days. Free Bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days. Casino Bonus expires after 60 days. Withdrawal restrictions, payment methods, country & full T&Cs apply. #ad|
|Bet £5 Get £20||Great all rounder. Regular price boosts & cash out via Ladbrokes shops.|
|Ladbrokes Terms – 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad|
|Bet £10 Get £30||Wide range of moneyback specials. Plus regular giveaways & bonuses.|
|Betfred Terms – New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply. #ad|
|Bet £5 + Get £20 in Free Bets||Regular offers plus deposit via Coral shops.|
|Coral Terms – 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad|
|£40 Money Back + £10 Casino||Strong brand with good range of offers.|
|Unibet Terms – 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad|
|£50 Deposit Bonus||Coverage of over 150 football leagues.|
|10Bet Terms – New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad|
|£100 in Free Bets||Also home to the biggest betting exchange on the web.|
|Betfair Terms – New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #ad|
|£20 Risk Free Bet||Entertaining bookie with some unusual markets|
|Paddy Power Terms – New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. #ad|
Please note: Terms & Conditions apply to the offers listed above. All offers for new customers only. For more details see the relevant offer landing page. See also our disclaimer.
It probably doesn’t come as a huge shock to find that the top 10 list found above is dominated by the big UK high street brands. These guys have been around for many many years and have spent that time battling with each other to become the ‘top dog’, resulting in better odds, websites and features for us.
But that doesn’t mean that you have to stick the the old school bookies in order to find yourself a quality site to bet on – new websites spring up all the time, and because they’re competing with the big boys they often have to pull out all of the stops to get noticed.
In the next section you’ll find our top 3 new betting sites (or rather, new compared to the ones listed above). All of them have gone above and beyond to provide a truly competitive product and are well worth checking out – so if you’re looking for somewhere new to bet, try one of the following.
New Betting Sites For 2021
|Site||Bonus (T&Cs Apply)||Notes||Visit|
|Get £50 in Free Bets||Very solid site with plenty of offers.|
|SportNation Terms – New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation. #ad|
We’re classifying the websites listed in the table above as new bookmakers. Now this doesn’t necessarily mean they only launched last week, rather that they’re not as established as the bookies in our top 10. It could also include gambling sites who have recently added a sportsbook to their portfolio of products, despite their other products having been around for much longer.
Some of the new sites we’re seeing at the moment are excellent and it’s clear that they’re well funded with a good product and an appetite for quality. That’s not to say that you should sign up to any old new site you find though, there are plenty of low quality white labels that offer poor odds and even worse customer service. We’d suggest you stick to the ones we’ve tested and are happy to recommend.
What's On This Week
British & Irish Lions Tour to South Africa – 3rd July to 7th August
The British & Irish Lions end their tour of South Africa this week. The third and final test between South Africa and Warren Gatland’s Lions will take place on Saturday. In a thrilling first test in the Cape Town Stadium on 24th July, the Lions came from behind to beat the world champions 22-17 but lost the second test convincingly 27-9 on the 31st July. Can the Lions secure the series in the decider?
2020 Summer Olympics – 23rd July to 8th August 2021
The 2020 Summer Olympics in Tokyo concludes this week as Team GB look to keep thee medals flowing. Since 23rd July when the games began, we have been treated to some memorable moments in Japan. Over the course of the two weeks, over 11,000 athletes have competed in more than 300 events in 33 different sports. The unique 2020 Summer Olympics will come to an end on 8th August, with the closing ceremony taking place at the Olympic Stadium in Tokyo.
WGC-FedEx St. Jude Invitational – 4th to 8th August 2021
The 2021 WGC-FedEx St. Jude Invitational on the PGA and European Tours will tee off this week. The third World Golf Championships event of the year will be held at TPC Southwind in Memphis, Tennessee. Justin Thomas won a terrific tournament last year, beating Daniel Berger, Brooks Koepka, Tom Lewis and Phil Mickelson by 3 strokes. With the majors all done and dusted for another season, this is one of the biggest events left on the calendar. Who will come out on top at TPC Southwind in 2021?
Hero Open – 5th to 8th August 2021
Fairmont St Andrews in Fife, Scotland will host the European Tour’s Hero Open this week. The action will get underway this Thursday and come to an end on Sunday. This will be the fifth consecutive European Tour event to held in Britain, and the second Scottish tournament after the Scottish Open in early July. Will we see a British winner on the Torrance Course? Can any players outside the world’s elite really press their claims for a Ryder Cup berth? We shall see.
EFL Championship – 6th to 8th August 2021
After a three-month wait, albeit one made easier by the brilliant Euros, the 2021-22 EFL Championship season gets underway this weekend. The campaign begins on Friday night with the mouth-watering encounter at the Vitality Stadium between Scott Parker’s Bournemouth and Valerien Ismael’s West Bromwich Albion. On Saturday afternoon, Blackburn Rovers host Swansea City, Cardiff City welcome Barnsley to South Wales, and London sides Queens Park Rangers and Millwall lock horns at the Kiyan Prince Foundation Stadium. In the evening, Sheffield United host Birmingham City. Fulham play Middlesbrough, and Coventry City and Nottingham Forest square off in the two Sunday fixtures.
Canadian Open – 6th to 15th August 2021
The 2021 Canadian Open will be held in Toronto and Montreal this week, with the action getting underway on Friday. The men’s tournament, which is part of the ATP Tour Masters 1000, will be held in Toronto, while the WTA 1000 women’s event will be hosted by Montreal. The tournament was cancelled last year, so Rafael Nadal was the last men’s winner, beating Daniil Medvedev in the 2019 final. Canadian Bianca Andreescu won the women’s competition that year, much to the delight of the home fans.
FA Community Shield – 7th August 2021
The 2021 FA Community Shield game will see Brendan Rodgers’ Leicester City and Pep Guardiola’s Manchester City meet at Wembley Stadium on Saturday. This curtain-raiser for the upcoming Premier League season will see last term’s FA Cup winners go up against the league champions. This may effectively only be a pre-season friendly, but both teams will want to get their hands on the trophy, especially the Foxes, playing in the showpiece for the first time since they won the league. Man City, the 2020-21 Premier League winners, are the clear favourites to prevail in the national stadium.
Scottish Premiership – 7th to 8th August 2021
After the 2021-22 Scottish Premiership season kicked off last weekend, we have the second round of fixtures to look forward to this week. The action gets underway on Saturday afternoon when champions Rangers make the trip to Tannadice Park to face Dundee United. Also on Saturday, Hibernian host Ross County, Aberdeen travel to Livingston, and St Mirren and Hearts meet in Paisley. Celtic are in action on Sunday when they welcome Dundee to Celtic Park. At the same time, St Johnstone and Motherwell clash at McDiarmid Park.
Sports Betting Guides
Each betting site listed on this site may have an area or sport in which they particularly excel (or are weak in). For this reason we also make specific recommendations based on sport, cutting down the field even more so that you can find the right bookie for what you want to bet on.
- Football Betting – All UK bookies will have a strong football focus, but that doesn’t make them equal. We guide you through the top 3 football betting sites and show you where to find the best football odds, footie promotions and even free live streaming football.
- Horse Racing – Want to know the best places for betting on the horses? Check out our guide to the creme de la creme of racing focused bookies. Including who has the best odds and racing promotions, and where to find the best live horse racing streaming service.
- Other Sports – Footie and Racing are the biggest sports in the UK when it comes to betting turnover, but we’ve also compiled similar guides other topics, including Tennis, American Football and Snooker. See the relevant page for a full run down, including the best bookmakers for each sport, the types of bets you want to be considering and what rules you should be aware of when placing your wagers.
Frequently Asked Questions
If you have a question that you need answering about betting, then head over to our FAQ section where we cover some of the more common things that people ask us – including topics such as odds, void bets and even how to bet online without a bank account. We also get into the nitty gritty with questions relating to gambling law, taxes and identification requirements.
We add new articles to this section all the time, but if there’s something you need answering that we haven’t already covered then feel free to drop us a line and our experts will do their best to fill you in.
Recently Added & Updated Questions: August 2021
- What is the Difference Between Stroke Play and Match Play in Golf?
- What is a Furlong in Horse Racing?
- How many Red Cards Before A Football Match Is Abandoned?
- What Is A Draw In Cricket?
- What is Round Betting in Boxing?
- What Does Retirement or Corner Retirement Mean in Boxing?
- What Does Method of Victory Mean in Boxing?
- What is a Technical Decision in Boxing?
- How Does Half time/Full time Betting Work?
- Can You Bet On Amateur Sports?
What Makes A Good Betting Site
So how do we pick the bookmakers that make it into this site? We take a variety of factors into account (listed below in no particular order) which we look at in combination with each other. In the majority of cases they betting sites should tick all of the boxes to some degree, however we may lists sites which lack in certain aspects if they excel in others – see each bookmakers review for full details.
- Odds – First and foremost we look at the odds as any betting site worth its salt will be competitive in its prices. Some of the betting sites will offer better odds than others on particular markets – in particular, BetVictor have often been awarded the title of ‘best overall football odds’ in multiple seasons. Peer-to-peer betting exchanges often have better odds than traditional bookmakers, but this comes at the cost of some features (namely multiple and accumulator bets) and the frequency of promotions.
- Markets – Having great odds doesn’t mean squat if they’re not on the events you want to bet on. So we look at the number and availability of markets that the site offers – in diversity, variety and number.
- Useability – Any decent betting site should be easy to use. The best betting sites feature intuitive layouts that enable you to place your bets quickly and easily.
- Features – Various features are more important to some punters than others, and we try to take this into account accordingly. Features we particularly look for include mobile betting capabilities, banking methods, in-play betting and live streaming feeds.
- Promotions & Offers – We look at the frequency and value of promotions, but not just for new customers – we also look at the ongoing promotions and specials that the site offers its existing customers. Most of the sites we list offer promotions such as cash back specials, enhanced odds, free bets, betting bonuses, accumulator bonuses and so on… A small number of betting sites even offer loyalty points or bonuses to reward you for every bet you make.