New Betting Sites For 2017
If you’ve been betting online for any amount of time, you’ve probably already got accounts with many of the high street bookmakers. In fact, we’d bet dollars to doughnuts that the first site you signed up at was probably one of the big boys such as Ladbrokes, Bet365, Betfred or William Hill.
But you don’t have to bet with the traditional bookies, and there are plenty of new betting sites cropping up all the time – and many of them know that they’re going to have to work a bit harder to get your business, which often results in some very juicy promotions.
In this next section we’ll take a look at our top choices for new online bookmakers. All of them have been thoroughly researched and tested and get our stamp of approval as being trustworthy, safe and on the up-and-up.
BetOnBrazil – Independent Bookie With Weekly Free Bets
It’s probably fair to say that having Alan Brazil as the face of your bookmaker is one of the strangest things that we have come across in the industry. The former Scottish football legend plays a massive role in marketing the company, but you will be pleased to know actually plays very little in the day to day running of BetOnBrazil. The company are based out of Switzerland but actually only accept players from the UK, which gives them a very condensed target audience compared to most bookmakers.
As BetOnBrazil only targets the UK, it means they are able to really hone in on the sports and markets that these punters are looking to bet on. For example, football is without doubt the biggest attraction here and the market coverage is excellent. The cover a massive range of leagues from dozens of countries, which adds a layer of depth needed for a bookmaker like this to stand out from the crowd.
You are going to be able to get your hands on a 100% match worth up to £50 as well. To claim the bonus you need to enter the bonus code ‘BRAZIL’ when signing up and then the money will hit your account immediately. It’s worth noting that they run a good number of side promotions such as Acca Club, Correct Score Refund and Brazil’s Happy Hour.
MobileBet – Sports Betting Loyalty Points & Daily Casino Offers
Mobilebet have probably been one of the biggest surprise packages over the last year or so in the betting industry. The name may suggest that they are a dedicated mobile sportsbook, but they offer a more than decent desktop version of their site as well. The company were based out of Sweden but now reside in Malta and are regulated by both UK Gambling Commission and the Malta Gaming Authority.
The site comes jam packed with sports and markets to bet on. In fact, we will go as far as saying that they are one of the bigger bookmakers of the ‘newer breed’ of companies that have come along recently. The site works really well for punters to looking to bet on football, horse and US based sports. Couple this with a simple, yet effective design on both desktop and mobile, and you aren’t far off seeing the complete package from Mobilebet.
The bookmaker is also going to allow you to claim a 100% match on your opening deposit worth up to £50. The clearance rate of 3x your bonus is low and the 14 day time period to clear the full bonus is more than fair, giving punters of all bankrolls a really good chance of trigger this offer.
LeoVegas Sport – Mobile Specialist With a Unique Bonus
LeoVegas is a brand that is fairly well known these days, but that’s mainly for their integration with the online casino industry. The obvious expansion for companies in online casino is to head into either sports, bingo or online poker, and LeoVegas have done exactly this with their brand new sportsbook that was launched in May 2016.
As a little background to LeoVegas, the company are Swedish based, although they now run out of Mata, whilst their technology development department is still based in their homeland. The sportsbook has been added to try and open their doors to much wider demographic and they are essentially piggybacking on the success of their online casino, one that has won several awards over the last couple of years alone.
Given that the sportsbook is still very much in ascendancy, we were both surprised and pleased to see so many sports on offer in such a short time. You’re big guns are there such as football, horse racing, tennis, golf and rugby, but on top of that more niche sports such as Bandy, field hockey and water sports are all on offer.
What we have noticed from the bookmaker is that they are making a huge effort to keep in contact with sports from their homeland and across Scandinavia. The football markets are full of Norwegian, Swedish and Danish leagues, but you can also get a hold of niche Scandinavian sports such as Pesapallo and winter sports, which are huge over there.
Finally, you’re also going to be able to get two 100% profit boosts when you deposit and place your first bet of £10 or more. Oh, their app is brilliant by the way! Check it out, seriously!
SuperLenny Sports – Free Spins Galore
SuperLenny is another brand that are trying to make a real crack of the online sports betting industry. It’s fair to say that they are probably better known for their foray into online casino, but the sportsbook has been a sector that’s seen real growth over the last few years. The company are all part of the Betit Group and these guys are based out of Malta, but are licensed by the Gambling Commission of Great Britain.
The SuperLenny sportsbook is actually a lot more established than you might think, with a great range of sports and betting markets to choose from. Their main party piece has to be their in-play betting section, which takes up the majority of the sportsbook. You will be able to delve into a plethora of betting options from the off, but what we liked the most was the design of this section, especially as it highlighted which odds were falling and which were rising.
The promotion on offer for new customers is that of a £25 risk free bet. Basically, providing you place your bet at odds of evens or greater and is at least £25, then if that bet loses they will refund it in the form of a free bet. It’s not the biggest welcome offer in the industry, but gives you an ideal start at the bookmaker to at least not lose any money.
RealDealBet – From the People Behind 10Bet
RealDealBet is fairly unique bookmaker in that it’s teamed up with former heavyweight champion of the world, Evander Holyfield. Whilst Holyfield’s face is plastered all over the bookmaker, they are actually a sister site to that of 10Bet, who are one of the biggest sportsbooks in the industry. RealDealBet are going to give you a similarly excellent bookmaking option to that of 10Bet, who are renowned to being one of the best when it comes to looking after their punters.
The site comes with a great range of sports and markets to bet on. In fact, it’s one of the most comprehensive that we have seen with sports ranging from football to triathlon, and everything in between. You’re also going to be able to gain access to their massive live betting section, all-new mobile betting app and tons of other features, which keeps it feeling very fresh.
The welcome bonus on offer when you sign up to RealDealBet is a 100% match on your opening deposit worth up to £50. You will need to use bonus code ‘RDB50’ when depositing and then wager through your full deposit once to release the bonus. They also offer a wide range of new and on-going promotions for their players from money back specials to enhanced odds. All this combined is turning out to prove that RealDealBet have what it takes to really get amongst some of the biggest name in the online sports betting industry.
RaceBets – Dedicated Horse Racing Site
RaceBets is a standalone horse racing bookmaker, and by that we mean that horse racing is the only sport that they cover. The company originated in Germany, but in 2010 they relocated to Malta and are now licensed by both the Malta Gaming Authority and the UK ambling Commission. They state that they provide markets on over 250,000 races each year, covering 40 different countries. In 2012 RaceBets took a huge step to becoming one of the world-leading horse racing bookmakers by including racing from both Britain and Ireland, expanding the company once again.
The site has a modern, yet simplistic feel to it from the outside, but once you delve in you can see that it includes a plethora of information from dozens upon dozens of horse racing meetings around the world. One of the best features of the site for us is the inclusion of their statistics section, of which you will be able to find data on thousands of horses, jockeys and trainers from all corners of the globe. In fact, we will go as far as saying that it’s one of the best free to browse features of any horse racing bookmaker!
You’re going to be able to claim a competitive welcome bonus with RaceBets, which includes a100% match on your opening deposit worth up to £50. On top of that they run loads of promotions which range from best odds guaranteed on all UK and Irish races, 10% stake bonuses, beaten by a nose (refund on bets that lose by a nose), first fence faller money back and loads more.
32Red Sports – Well Established Online Casino
32Red will likely be a brand that many of you are aware of, after all, they are one of the leading online casinos in the world. Their foray into sports betting might not be as well publicised, but they’ve actually got a really solid sportsbook to offer their increasing database of punters. The company are apart of 32Red PLC and are licensed by the Government of Gibraltar.
At the sportsbook you’re going to be able to secure a wide range of sports to bet on, with football being the main sport of choice for most bettors. They cover a vast number of leagues from around world including everything from the English Premier League to the Estonian Meistrilliga. This sort of coverage doesn’t just cover football though, with tennis, golf, cricket, rugby and pretty much everything else in between.
By registering a new account with 32Red Sports you’re going to be able to claim a £10 free bet and also 10 free spins on their Terminator 2 slot from the online casino. The free bet will be matched once you place your first bet of just £10 at odds of evens or greater. The free bet hits your account and from that time you will get 7 days in which to use it before it will expire.
BetVernons – Large Array Of Betting Offers
They have changed structure and ownership a number of times since then and are now part of the giant gaming company Netplay TV Plc. They are licensed and regulated in the Channel Islands, by the Alderney Gambling Control Commission, but their name and parent company are excellent assurances of safety and trustworthiness in any case.
Whilst they are quite new to the world of sports betting and perhaps not a company everyone would have heard of in that context, as a long-established British brand it is no surprise to see them have a strong football and horse racing focus, with a huge range of markets on both.
However, they are expanding all the time and have a fine range of other sports and markets covered, as well as a superb in-play console. At the moment it is only their casino that is mobile optimised but we would expect a mobile version of the sports site before long and all in all they are well worth checking out.
Probably the best feature about Vernons – and another brilliant reason to give them a try – is the range and quality of their regular betting offers. As well as a nice welcome offer they regularly have cashback and refund offers on a huge range of sports, as well as promotions such as acca insurance, enhanced each way terms and price boosts, meaning you’re never far away from extra value at Vernons.
10Bet – Regular Reload Bonuses
10Bet are a name that many UK bettors won’t have heard of and whilst they are in some ways newcomers to British punters, they’ve actually been around quite a long time. They were founded in 2003 but started out as a very Asian-focussed company, concentrating on football betting aimed at that particular market.
Recently they have targeted the UK a lot more and as part of that the UK site is licensed and regulated by the UK Gambling Commission (even before being required to do so, which says a lot about their integrity).
Their football background gives them a strong base to exploit British betting patterns but they also cover most sports in good depth and the site certainly looks and feels nice, with a slick design. In terms of mobile and in-play betting they are very strong and right up there, or at least not far off, the very best in the business.
Their very generous welcome bonus of a cool £200 is also Champions League material and is well backed up by an excellent selection of ongoing and regular offers for their existing customers. Regular promotions for the big events, as well as insurance on losing accumulators and their Fast Fiver £5 Bonus are good additions and help make 10Bet a nice option for punters who’ve already got accounts with the more mainstream UK betting sites.
ComeOn! – Loyalty Points On Every Bet
ComeOn! are a relatively new bookie that are very modern in their outlook and will certainly appeal to a younger customer. Based in Malta they are licensed and regulated by the island’s Lotteries and Gaming Authority (LGA) but they are essentially a very British company.
As a newer betting site they focussed on the basics to start with but as they have grown and developed, their offering has become more varied and includes a dedicated live betting suite, as well as a live casino, poker facility and standard casino.
They specialise in football but cover a good range of sports – though no horse racing – and have solid odds and a really excellently designed site that functions smoothly and is very easy on the eye.
Perhaps their most novel feature though is their loyalty scheme, ComeOn! Points, which gives points for just about everything, from logging in to making a deposit, from placing a football bet to playing some roulette and even things like fully verifying your account with them.
These points can be exchanged for a variety of goodies, including bonuses, free lottery tickets and bets and with a nice welcome bonus that includes free spins in the casino they are well worth trying out as an alternative to the major bookies.
Looking For Even More Options?
If you’ve made it to this part of the page and still looking for more places to bet, then don’t forget to check out our free bets page – the sites on this page may not be brand new likes the ones here, but there’s a chance we’ve got one or two you’ve not heard of before!