What Is Best Odds Guaranteed?

bet365 best odds guaranteedBest Odds Guaranteed, or BOG, as it is sometimes unfortunately known as, is a great offer that horse racing fans will love. In the early days of online betting it was a major selling point for those bookies that offered it but these days most decent betting sites – the ones we feature here on this site at least – tend to have it as standard. That said, it separates those top sites from the rest and, whether commonplace or not, it is still a great offer.

How Does BOG Work?

Here’s how it works. Normally when placing a bet on a horse to win a race you are given the option to either take the price currently available or, alternatively, take the Starting Price (SP). If the bookie you are betting with doesn’t offer Best Odds Guaranteed, this leaves you with a decision to make and, naturally enough, a risk that you might make the wrong one.

Do you take the price now and lose out if the horse drifts in the betting to win at a bigger SP, or opt for the Starting Price and run the risk of everyone else agreeing your pick is the one to be on and see the odds become much shorter, thus reducing your profit.

With BOG you don’t have this issue as you are always given the best odds. If your horse wins, or – in the case of an each way bet – places, you’ll get the higher of the two possible prices. If your horse has drifted like a barge you’ll get paid at the inflated SP, whilst if it has proved popular in the betting and shortened, you’ll still be paid at the full early odds you accepted.

Early Price Starting Price BOG Payout
2/1 4/1 4/1
5/2 2/1 5/2
5/1 5/1 5/1

In order to take advantage of BOG you need to take the price at the time of placing your bet. Some bookies, even though they offer BOG, will also still offer an SP, which is somewhat sneaky as that effectively means you won’t get the benefit of Best Odds Guaranteed if the initial odds prove to be higher.

Note that BOG doesn’t apply to ante post bets and may not apply to certain enhanced odds offers or price boosts. It is usually offered on all UK and Irish races, as well as on selected other big races globally and Best Odds races are usually clearly marked as such.

Ladbrokes: Best Odds Guaranteed Plus

Ladbrokes BOG PlusNormally we’d have a table of bookies listing who offers BOG and on what. But recently a new offer cropped up that smashed all of the other BOG promotions out of the water, so it’s become our main recommendation. With this offer, instead of matching the SP, you’ll get paid out at an even better price.

For example, say you took a price at 11/2 and the SP came in at 7/1. Instead of paying you out at 7/1, as most other bookies with BOG would do, they will pay out at 15/2.

Below you’ll find real examples of recent BOG+ payouts:

ladbrokes bog plus results

There are a few terms attached to the promotion, but the limits are pretty generous – the maximum stake that’s eligible is £200 per bet, and there’s a maximum payout of £25,000. These numbers should be big enough to satisfy the majority of punters.

For full details, and to see a list of price boosts that apply at various odds, visit the Ladbrokes website.